tag:blogger.com,1999:blog-36627908.post6608261533416956217..comments2023-05-13T14:14:40.796+00:00Comments on Morgan PR and the Great Blogging Adventure: How could Apple have better managed stories about Steve Jobs illness?Nigel Morganhttp://www.blogger.com/profile/16431662982756400517noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-36627908.post-82097547833300109432009-01-06T09:24:00.000+00:002009-01-06T09:24:00.000+00:00I suspect the problem runs deeper than mere PR. Ap...I suspect the problem runs deeper than mere PR. Apple lost Jobs several years ago and immediately went into serious decline. When Jobs was coaxed back, Apple looked good again. The real problem is that Apple IS Jobs and for the investment community that is a real worry. Without Jobs, Apple was a poor investment; with him, it all looks good. <BR/><BR/>So, the financiers don't want Jobs to be ill - especially as there is no real succession plan (unlike the departure of Bill Gates from Microsoft last year).<BR/><BR/>This latest rather bland and mysterious statement of "hormone imbalance" is probably designed to reassure the Wall Street crowd - though doctors are at a loss to understand what it really means.<BR/><BR/>The PR issue here is about the way the company is structured and run - it is too dependent on one man. That will inevitably lead to PR problems unless the company spends time on disassociating Jobs = Apple. They need to get more high profile names into the limelight - just as Microsoft did with its top executives in the couple of years prior to Bill Gates leaving.<BR/><BR/>As ever, a major company has failed to realise that PR is central to its business - and not just something you add on by throwing a few press releases around.Graham Joneshttps://www.blogger.com/profile/18408549484947076806noreply@blogger.com