Testimonials make for good public relations

This was a testimonial that Morgan PR gave Action Coach Sally Rainbow-Ockwell for a flyer that has been landing on the doorsteps of 7,500 Federation of Small Businesses member this morning and will soon be going out in a variety of business newspapers too.

It is a lovely endorsement of Sally's formidable ability to help business owners, but also it is really good PR for Morgan PR, informing businesses of how successful we are.

I will be introducing Sally at three forthcoming seminars where she will be revealing why so many people choose Action Coach, and indeed her, to get control of their businesses. We proudly count ourselves among them and indeed I first met Sally many years ago at such a seminar!

The seminars are as follows:

Tuesday 20th May, 2008
The Holiday Inn, Peartree Interchange, Oxford

Tuesday 17th June, 2008
Hilton Hotel, Great Western Way, Swindon

Tuesday 1st July, 2008
The Regency Park Hotel, Bowling Green Road, Thatcham

You can register for any one of the seminars here and registration and networking for each is from 1800-1830 and the seminar itself from 1830 to 2030.

Testimonials are an excellent way to thank your suppliers while promoting yourself, or indeed to use your customers to endorse what you provide them. They provide the social proof that can make transactions easier and are not actually that hard to come by.

Asking is often a good way to get testimonials and even offer to write them if someone agrees to sign off your version of their kind words and especially do not forget the hyperlinks if your testimonial is online - Google loves those inbound links!