Discovering The Secrets of Great PR over breakfast at the Faringdon Business Breakfast Club

Networking is key to the success of many businesses and Morgan PR is among those breakfast warriors who shun the embrace of goosedown for the scent of bacon and a referral.

One of the groups I regularly attend is the Faringdon Business Breakfast Club, which meets on the first Monday of the month at the Faringdon Enterprise Gateway Centre, and this morning I was responsible for the education slot, and offered 'The Secrets of Great Public Relations'

I guess the real secret is that there is no secret ingredient, to borrow from one of the summer's blockbuster movies. The reality is that every business out there is brimming with stories that would capture column inches or airtime. This presentation was about giving hints and tips on how to spot and exploit their opportunities.

Questions, as they often do, focused on blogging. Business owners can grasp PR and marketing, search engine optimisation and so on, but blogging is still on that fringe (albeit a very large fringe indeed) of 'you know you really should, but you're not sure you could'. I know it works! This blog works and the fact you are reading it now is proof it works!

The caption competition almost stumped the group and it was left to guest and Business Link Advisor Rob Banfield to come up with a witty line for the photo below of a clearly gruelling occasion from my Thames Valley Police days. What was it? That would be telling and besides, I use this caption competition quite often when I give this presentation!

He scooped a box of ultra fresh eggs from the Morgan PR chickens, another cracking idea from the foremost public relations company in the Thames Valley!