Free software was a Critical Non Essential

Morgan PR has written before about the marvellous concept of CNEs - Critical Non Essentials, a term coined by Australian dentist Paddi Lund - and we saw a brilliant one today after buying a new flash memory card for the camera.

It was back on Saturday that a card crashed mid photoshoot at the Little Jogs Nursery School. Naturally we carry spares so the day was not lost - but some great photos were!

I tried a few freeware programs to rescue the images to no avail and in the meantime ordered a new memory card, from SanDisk, via MyMemory. When it arrived it came with a free copy of RescuePRO, which swiftly recovered the photos! How delighted was I with that service? And all because of a CNE!

Paddi Lund says that Critical Non Essentials suggest that paying attention to detail in the Little Things surrounding the customer experience could have such a dramatic impact on the way customers feel about the business, and more importantly about the kind of stories they tell their friends.

He's not wrong!

I guess there is a certain irony that with the program I might not have bought a new memory card for the camera, but being unable to recover those photographs prompted paranoia about crashing cards, hence the new purchases.

West Berks Rapid Response Car caught on camera

Morgan PR is proud to support the West Berks Rapid Response Car in Hungerford, indeed our logo can be seen on the boot of the car as it rushes about on life saving business.

So when new photographs were needed for a leaflet we were more than happy to oblige; working with Neale Marney MBE and a range of volunteers who were keen to contribute we were able to stage three typical scenarios where the Rapid Response car - there are three across West Berkshire - might be first on scene.

A road accident

A cyclist has fallen from their bike

More of the cyclist - with the logo nicely framed!

Taking someone's blood pressure

It was good fun and when used we hope the photographs will bring home to people the reality of what these volunteers do, which ultimately is save lives in our rural community, when it can take precious extra minutes for the ambulance to arrive.

Newbury photographer the talk of the town

The power of a good image is something Morgan PR has talked about before and not least when exploring the excellent work of Newbury's awarding winnng photographer Giles Penfound.

His work will be seen by millions this summer after he was commissioned to create the images for a new poster campaign for the National Maritime Museum in Greenwich, London.

We are proud to work with Giles and today a story about his poster campaign has been published on Newbury Business Today. You can also learn more about his work on Giles Penfound's website.

Surely the easiest thing to do is to publish the posters here on the blog and you will quickly understand the impact these powerful photographs can have. Hands up who wants to go to Greenwich?



Giles created these images below to bring home that the National Maritime Museum is about more than all things nautical to a younger audience.


Finally, seeing the images here on the Morgan PR blog is one thing, but how fabulous does the poster look in situ on the Tube at Knightsbridge?

Newbury Business Group Photo Extravaganza

At a recent Newbury Business Group meeting our fellow member Giles Penfound was kind enough to take photographs that should feature in 'The Circuit' column in the April edition of Newbury Business Today.

At last week's meeting Morgan PR played a slide show of his fantastic photographs to the oohs and ahhs from the members and guests who were suitably impressed at the quality of images Giles had captured with little obvious intrusion.

As requested I am now delighted to publish those photographs here on the blog and soon they will also be published on the Newbury Business Group website too.

So here below, courtesy of Giles Penfound are a selection of his photographs from Newbury's foremost networking group: The Newbury Business Group.