Organic PR: The Video - discover why so many people are raving about this Morgan PR event

Two busy weeks have passed since Morgan PR delivered its Organic PR seminar at the Sheepdrove Eco Centre. It has been tremendously rewarding to see so many of the delegates following our advice and already they are creating a home grown buzz by simply reflecting what they do through blogs, on Twitter and Squidoo.

In a pesticide free nutshell, we maintain that every business is capable of Organic PR and by leveraging the activities within their companies through a joined up strategic approach they can promote themselves to their customers - and of course the media. In the seminar we argued that video goodness was part of that mix so, not surprisingly, we had commissioned a video of the event.

We have talked about Julian Wellings before on this blog for his excellent newsletter support through Expertise on Tap, he is also behind Julian Wellings Films and created this brilliant record of the day:



What do you think? We are touched by the heartfelt testimonials given by so many of the delegates and you can see these on the video. They were – with lovely clickable Google-friendly goodness:

• Sue Terry, Argon Associates - Housing and Social Care consultants
  
• Mike Samuels, life saving Medical Photographer
  
• Lucy Venables, marketing guru of Red Prosper
  
• Sarah Dawnay, Mothers of Innovation, fabulous products for Mums and kids
  
• Graham Rhodes, internet marketeers 6th level marketing
  
• Fiona Grindrod,will writings specialists, Just Wills Ridgeway
  
• Michelle Lucas, life, career and executive coach of Greenfields
  

You may have guessed we talked about the importance of hyperlinks and it seems only fair to offer links back to these generous delegates.

We also made a rather generous offer to delegates - as we had paid for Julian Wellings Films to be at the seminar, we were able to share his skills. Delegates were able to record their own promotional video and someone who took up this offer was Mary Thomas of Concise Training - you can view her video below, which perfectly explains how you can benefit from working with her:



We have already had numerous enquiries about the next Organic PR event and will have a date very soon. Do contact us if you would like to reserve a place. We are also exploring delivering the seminar within companies - we would be keen to hear from anyone interested in this service.

A personal recommendation from Seth Godin? Not quite! But Morgan PR does his kind of PR!

Morgan PR has long raved about the marvellous Seth Godin - his books are those most frequently pulled from the shelves, his blog was the first to be honoured with an RSS feed (ensuring we received his blog post promptly) and his books are also frequently given away by us to clients.

So reading his latest blog post: The difference between PR and publicity, has created great excitement in the office because his definition - those most people only do publicity and few doing PR - is one agree with and absolutely, Morgan PR does PR as defined by Seth Godin!

Ask any of the delegates at February's Organic PR seminar we delivered and they would concur. PR is about storytelling and it doesn't always involve the media! Some of our most successful PR has involved a the deft and timely use of Twitter and this blog - with not a journalist in sight (apart from my own reflection!).

Godin says:

A publicity firm will tell you stories of how they got a client ink. A PR firm will talk about storytelling and being remarkable and spreading the word. They might even suggest you don't bother getting ink or issuing press releases.

Yes! Exactly! We do that!

Now, we would forgive you for muttering about the Morgan PR chickens and eggs, querying which arrived most promptly. Are we merely expounding the law according to Seth Godin, or was this always our approach? Honestly... I could not be sure, so long have his books been read that they must have influenced us. Of course, that is why this eptiomy of abundance has written the books!

However, even when this highly sought after poaching consultant was a mere gamekeeper at Thames Valley Police (press officer!) and before I'd be enlightened by Seth Godin's writing, I sensed that some of the best PR I did involved getting the right people talking without a word ever being printed or broadcast. It was never about the headlines - that was the fire fighting. It was about laying the foundations and cultivating the mavens - and it still is.

We quoted our all time favourite Seth Godin line at our Organic PR seminar to encourage delegates to take what they had learned and embrace Organic PR with some actions. We quoted:

Stop trying to be perfect and start being remarkable

Many heeded this fine advice and more on that tomorrow when we post the video of the event!

Record numbers set to attend Organic PR workshop at Sheepdrove Eco Conference Centre

With less than 24 hours to go until Morgan PR presents the Organic PR seminar at Sheepdrove Eco Conference Centre, there are record numbers set to attend the recession busting workshop. We have seen increasing numbers attending the range of seminars we give to businesses and networking groups and it is clear how popular any event it that can offer the chance to beat the recession.

We were asked to present the seminar by the Federation of Small Businesses as part of its Trading in Tough Times Programme and the event has drawn both FSB members and non-members alike.

Trading in Tough Times - Morgan PR asked to deliver Federation of Small Businesses seminar on Organic PR

With the recession biting hard for so many businesses, organisations like the Federation of Small Businesses are working hard to help members and indeed the whole economy combat the downturn.

The 'Trading in Tough Times' seminars are just part of this campaign and Morgan PR was delighted to be invited to speak about public relations.

More specifically we will be offering Organic PR: How to enjoy a bountiful harvest in spite of the recession and whether a start up or a veteran of the boom to bust cycle, this is an seminar you cannot afford to miss if you want to make hay while the sun fails to shine on our economy.

We believe the first recession of the internet age means the rules of PR have changed and you can discover the new rules at this morning Masterclass. It promises to help you discover the publicity opportunities within your business and how to maximise their potential.

If you come along you will discover why you should no longer simply target the media and the myriad of methods for looking after your crop of customers to ensure that bountiful harvest this year and beyond.

The greatest benefit of the approach of this Master Class format is that it gives you short bursts of information and then allows you time to work out how to use the input to benefit your business. You will walk away with some PR collateral ready to use to promote your business ahead of your competitors.

As we said, this workshop is part of the Trading Through Tough Times Programme. The series of Master Classes are both informative and outcome oriented to ensure you leave with information that’s of practical use, not just a note pad of great ideas. Naturally, also built in is time before and after the workshop for you to network freely.

The event is being held on Thursday 26th February at the Sheepdrove Eco Conference Centre at Warren Farm, Lambourn - itself a stunning venue we use for planning days and can heartily recommend.

The cost of the event is £10 for members of the FSB and £12.50 for non-members, including VAT and this includes refreshments. We are hoping many delegates will join us for a light lunch and wander around Sheepdrove Farm for the very reasonable sum of £11.50 per person, again including VAT.

Can you afford not to attend? You can find out more and book your place on this seminar here!