Friday, September 19, 2008

'Waterproofs' seminar goes down a storm at NRG Networks in Reading

Earlier today Sally Rainbow-Ockwell from ActionCOACH and me, Nigel Morgan from Morgan PR gave our first presentation of the ever more topically named: ‘Waterproofs for the Economic Storm’ at the monthly NRG Networks meeting in Reading.

More specifically it was at the sprawling Wokefield Park near Mortimer. Parking problems at Wokefield Park – which bizarrely either has insufficient parking or poorly signed space locations – meant quite a few people arrived late to the seminar, but we had over 20 professionals eager to learn ‘How to double your sales and halve your marketing spend”

Essentially we were talking about how your existing customers hold the key to revenue and growth. When it costs six times more to get business from a new customer than an existing one, it should be a no-brainer, yet it was clear few people had even surveyed their existing clients to find out whether they are indifferent, satisfied or even delighted.

The seminar went well. There were some good questions and people were definitely engaged in what we had to say – hopefully they will have taken at least a few ideas away that will keep them dry!

The seminar was followed by the opportunity for informal networking, and then a lunch and as ever at NRG event there was a delightful buzz around the table as members and guests got to know one another through a positively generous two minute presentation – which uniquely to NRG concludes with ‘something no-one knows about you’.

Diane Morgan was a mediator on a neighbouring table, a role akin to that of a facilitator – and the person who has to hold everyone accountable on their secrets!

I must confess that while those around these tables rarely admit anything especially mortifying or even actionable it does seem improper to reveal them here! Mine I am happy to share: an exchange on the business social networking site LinkedIn has led to Morgan PR being likely to be included in the next Guerrilla Marketing book to be published early next year by Guerrilla Guru Jay Conrad Levinson and Scott Sorrel, founder of Sales Adrenaline. Not bad eh?

Like all networking, NRG is firmly about building the relationships with fellow members that in turn lead to the referrals as you grow to understand one another’s proposition and today we certainly met people that we relish the opportunities to get to know one another better at future NRG meetings.

No comments: