Thursday, October 16, 2008

Morgan PR sponsorship deal with The Corn Exchange - Newbury's flagship arts venue

When Morgan PR met the Corn Exchange's charming Development Manager and marketing guru Philippa Syme it was only a matter of time before we too joined the prestigious ranks of companies proud to be associated with West Berkshire flagship arts venue.

Celebrating its 15th anniversary this year, the Corn Exchange attracts more than 100,000 visitors annually from West Berkshire, South Oxfordshire, Hampshire and Wiltshire. Since opening as an arts centre in 1993, ticket sales have risen steadily with average attendances at an extremely healthy 65%.

So apart from being a really important local facility there is a real benefit to becoming a corporate sponsor of the Corn Exchange. For example they produce a quarterly brochure which has a print run of 32,000 and is mailed to 16,000 Corn Exchange bookers with the remainder distributed across the region.

Previous Corporate Sponsors have worked with the Corn Exchange to entertain clients, reward staff or impress prospective customers. They have benefited from the positive PR of association with a well-respected venue at the heart of the community and from the direct effects of visible crediting within the brochure, press coverage and the use of direct mail initiatives with Corn Exchange audiences.

So naturally whilst we a leveraging our own PR, we are already speaking to some of our clients about what this theatre in Newbury can do for them.

Below is our first advert that will be appearing in the forthcoming program!

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