Learning to save time over breakfast - secrets of Four FourTime revealed at Newbury Business Group

One minute elevator pitches and 10 minute Masterclasses? Breakfast at Newbury Business Group might sound regimented, but truthfully the dynamic nature of such a remarkable group of entrepreneurs and business owners makes precision timing more of a theory that strictly enforced fact - many say it is the relaxed nature of our group that makes it preferable to the more 'structured' networking groups out there in West Berkshire.

Perhaps if we were running the meetings using Four Four Time, the thoroughly efficient though blissfully simple timer program created by Tony Spiers of, the naturally named Four Four Time company, the meetings might be more as regimented. There is certainly no doubt the this little application can deliver big savings in time and money.

Tony was delivering a 10 minute Masterclass at this morning's breakfast meeting and gave a powerful display of his creation in action.

During the demonstration Tony explained that typically the users discover how much time they save simply by measuring how much time they spend on each task - one client had discovered they wasted two and a half hours a day on personal emails when they estimated it added up to 30 minutes.

The timer can capture multiple tasks and is easily exported to an Excel spreadsheet if required. Tasks can be paused, quickly launched and alarms set too. One user sets an alarm on the timer to remind them to use the timer! Mutli user licences are also available and

Given Tony's background as a trainer - he also offers bespoke training courses in the basic Office programs - he has managed to create a program that is intuitive and that comes with an instruction booklet that only runs to 28 pages. Not the veritable telephone directories that normally accompany new computer programs.

Morgan PR was an earlish adopter of Four Four Time after writing about Tony and his wife and business partner Jill and the successes they have had with the innovative product.

It certainly is easy to use and it was an eye opener for us how much longer some tasks took and indeed how it was also easy to over estimate the time other tasks would take. Now we tend to use it to measure new tasks the first few times to accurately record typical timings and also with the crisis management work that we undertake. We certainly would have no hesitation in recommending it.