Wednesday, February 04, 2009

Snow time time like the present to exploit PR opportunities!

The Morgan PR chickens (yes, the company has chickens to produce the Morgan PR fresh free range eggs we often give away to clients!) are having to work harder to find the worms in this weather.

Are you finding the snow is making you work harder - or perhaps smarter? If so you could be sitting on a warm and toasty PR opportunity while others shiver amid mediocrity.

Seriously, what impact has the snow had on your business? If you are among the many who have seen staff stranded at home - whether by the weather or through school closures - then the sheer commonality of your position will not attract the media!

However, if the snow has created an opportunity? Maybe you have come up with an innovative approach to service your customers? Are you staff getting to the office by ski or even huskies? The right idea, pitched as artfully as a well targeted snowball, could get you some valuable PR during these chilly months (and we are not just talking about the weather!).

The first question to ask yourself is whether your particular approach or activity is a news story; and if you are talking to other people about it, then it is already a story! Then, for starters, give your local newspaper a ring and tell them the story. It doesn't have to be polished or perfect - but it does need to be remarkable enough for a short-staffed newsroom to see the opportunity for a good news story based on the weather. If they bite it can snowball from there!

Try it! What's the worst that could happen? If you really want to do it but fancy professional help, then by all means contact Morgan PR, and certainly let us know if this has spurred you to success!

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