Wednesday, August 22, 2007

As if by magic… the shopkeeper appeared.

The Mr Benn analogy may be obvious but I am certain it will strike a chord with readers as surely as it did with me when I stepped into Pageant today, Newbury's premier fancy dress emporium.

Pageant will be appearing in the next edition of the Out & About Magazine, published by the Newbury Weekly News Group and it was they who had asked Morgan PR to visit the fancy dress store to craft a feature that will send people in their droves to this fast track facilitator for reality escape.

Visible from the A339 on the corner of Station Approach and Cheap Street, Pageant has been dressing Elvis impersonators and a myriad of superheroes for over a decade and while owner Heather Strickland does not resemble the mustachioed, fez wearing shopkeeper of the Mr Benn television series of my youth, she did 'appear', albeit it from a display cabinet of fancy dress goodies.

With a passion for what she does and surrounded by costumes and props it is little wonder Heather and her team help visitors escape and she positively glows as she recalls the countless men, women and children who have stepped, sometimes nervously, into the changing rooms armed with a costume and then emerged a character!

You can shop online at Pageant, but nothing beats a visit to this little gem.

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