Monday, April 28, 2008

Economist ads target 'curious' readers

Have you seen the new advertising campaign for the Economist? The news magazine has been dropping on to the mat at Morgan PR for close to a year now and I would happily recommend the publication to anyone interested in looking for clear and concise coverage of national and international events and some insightful commentary.

The ad campaign is designed to provoke those who think the magazine is just the preserve of academia that the truth is rather different.

Clever advert too!

There is some a story about the advertising campaign in today's edition of the Guardian.

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