That's a lot of dough for a domain name

Clients who are venturing into cyberspace for the very first time are often frustrated by the scarcity of Google-friendly domain names. The value of truly generic domains has been illustrated with the news that www.pizza.com has just sold for US$2.6 million an online auction.

The Baltimore Sun has perhaps the best interview with the somewhat amazed former owner of the domain who had registered it way back in 1994 when he was trying to win business with a pizza firm. He dutifully paid $20 each year and has just cashed in with the record price at auction.

It neatly highlights the scarcity and value of generic domain names and for many of the clients we work with it can be a real challenge to find a Google friendly domain name for their business; most options will be clumsy and look awful written down - and will never be worth as much as pizza.com!