Wednesday, January 21, 2009

Morgan PR to reveal the 'Secrets of Great Public Relations' at the CIPD

Morgan PR believes in abundance! Absolutely, we support the principle that by being out there in the world, being generous, we will achieve so much more than those who opt for a greedy and selfish approach. It is about making the cake bigger, not just our slice - and if the cake gets bigger... guess what happens to our slice?!

The seminars and presentations we give are one of the ways we can share our expertise in an abundant fashion and Morgan PR has presented to all sorts of networking and business groups and tonight we will be revealing 'The Secrets of Great Public Relations' to the CIPD Special Interest Group, that meets monthly in Theale.

The talk covers everything from how to write and submit a press release, handling broadcast journalists and the importance of permission marketing.

Experience has taught me that the majority of businesses are unwittingly missing cracking opportunities to secure great public relations. So this presentation is all about helping people spot those opportunities and how to exploit them to improve the profile of their company and ultimately sales and the bottom line.

There is skill involved in the timing and delivery of good PR, but more than half the battle is recognising the opportunities in the first place.

I’ve been fortunate enough to meet CIPD members in the past and have always been impressed at their professionalism. I am sure that such a high calibre of professionals will be able to make the most of what we have to offer and will find it a terrific way to kick start 2009.

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