Tuesday, March 04, 2008

'Signwriting' for Katielee Catering

It was a dilemma! Katielee Catering has just had the first of two purpose built Jiffy vans delivered to its operation centre at Newbury Racecourse - but it was not going to be sign written before the deadline for the forthcoming edition of Newbury Business Today!

Sisters Denise Matthews and Bev Frame founded the company 19-years-ago and are acknowledged as one of the foremost providers of both corporate and social buffets, together with sandwich rounds - something the new vans will help them deliver with even more efficiency and choice.

So what to do with a blank van and a punishing deadline? Well a little Photoshop alchemy came into play... The combination of a photo of one of the company's other sign written vehicles and the magic of Photoshop and what do you know...

Is it any wonder no says 'the camera never lies' anymore? Let alone play the Bucks Fizz song of the same name!

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