Morgan PR has written before about the marvellous concept of CNEs - Critical Non Essentials, a term coined by Australian dentist Paddi Lund - and we saw a brilliant one today after buying a new flash memory card for the camera.
It was back on Saturday that a card crashed mid photoshoot at the Little Jogs Nursery School. Naturally we carry spares so the day was not lost - but some great photos were!
I tried a few freeware programs to rescue the images to no avail and in the meantime ordered a new memory card, from SanDisk, via MyMemory. When it arrived it came with a free copy of RescuePRO, which swiftly recovered the photos! How delighted was I with that service? And all because of a CNE!
Paddi Lund says that Critical Non Essentials suggest that paying attention to detail in the Little Things surrounding the customer experience could have such a dramatic impact on the way customers feel about the business, and more importantly about the kind of stories they tell their friends.
He's not wrong!
I guess there is a certain irony that with the program I might not have bought a new memory card for the camera, but being unable to recover those photographs prompted paranoia about crashing cards, hence the new purchases.
Posts
Could you learn to trust artificial intelligence?
10 months ago
No comments:
Post a Comment