Well Morgan PR's charitable gesture hit cyberspace this weekend and I am still emailing out batches but already the replies are coming back in raving about my ingenuity, together with nice words about the services we have provided throughout the year.
Interestingly, a couple have even sought to book appointments for January too, which is something that never happened with traditional cards. They rarely evoke a comment, let alone concrete appointments to discuss business!
So leaving aside the £200 donation I shared between the Motor Neurone Disease Association and The Newbury Weekly News Over 80s Christmas Parcel Fund, which does leave me with a warm cosy glow in my tummy, or the minimal carbon footprint from emailing my virtual cards to people (assuming they do not feel obliged to print them out!), it made good business sense too!
I felt particularly proud of the reply I received from Adrian Smith, the Group Commercial Director of The Swift Group of Companies in Newbury: Particularly this: "E-Cards…. A very sound idea, no less however than I would expect. Thanks for your input and support earlier this year, the piece you wrote had a positive effect on our business and I look forward to further profile enhancing pieces in the coming months."
Anyway, more cards to email!
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