Channel surfing late last night I found myself flicking between the US Presidential hopeful Hillary Clinton chatting to Ellen DeGeneres and her husband and former US President Bill Clinton chatting with David Letterman. (Which always sounds like: “Daaaaaaaaaaaaaaaayyyyvid Letterman” in my head after watching too many episodes in my youth).
American politics has fascinated me since I studied it many moons ago and this was only encouraged when called upon to explainer the finer constitutional points of The West Wing to bewildered friends. And few things are quite so entertaining as an election campaign the other side of the Atlantic. Okay, quite a few things are probably more entertaining, but bear with me.
The most fascinating thing about the Bill and Hillary Show was how ‘on message’ they were – but not in the clumsy way our politicians all parrot the same key phrases. It was much more subtle and so polished; using different words they told the same stories, answered questions with common answers and gave such a slick performance to almost be convincing. Okay, they are two very talented operators, but it was still impressive.
It made me think about how many companies fall down on the concept of being ‘on message’? Every day Morgan PR visits organisations and we often learn all about how they wish to be seen in order to carry out public relations projects; however, it is not uncommon to also meet staff who is unaware or indifferent to the messages we will be pushing out.
Makes you wonder if we actually can learn something from politicians!
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