Thursday, November 02, 2006

Photography Thrilled the Radio Star

They say no good deed goes unpunished!

Ever the consumate PR professional I thought that The Best Of Newbury Photo Exhibition would benefit from a push on BBC Radio Berkshire , just to encourage a few more punters to wander through the door and admire this innovative display.

In the fast moving world of broadcast journalism you need to keep your wits about you and before you can say 'What, the guy from Game for a Laugh' I was speaking to Henry Kelly live on air. This when I just wanted to give the newsdesk a heads up!

His genial charm was perfectly suited to feeding me questions that allowed me to wax lyrical about this free exhibition that shows at the Corn Exchange in Newbury until 18 November.

They say fortune favours the brave and foolish and it just goes to show it is always worth promoting your event and local radio is a formidable weapon. There will be people who attend the exhibition now - and who will visit The Best of Newbury and Breathe Pictures websites because of those few minutes on air, and some of those could just translate into sales.

Four years with Thames Valley Police as a press officer equipped me with some formidable broadcast skills and one of the services that Morgan PR offers is media training. Perfect for budding would-be Paxman baiters and those looking for some team building activities alike!

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