Monday, November 26, 2007

Refreshing Approach from a Truly Super Market

Asked what kind of shop might qualify as a ‘hidden treasure’ people would be forgiven for not thinking of a 5,000 square foot supermarket in the heart of Wash Common in Newbury; however this independently owned branch of Budgens is not your typical supermarket.

Writing another feature for the 'Hidden Treasures' feature in next month's Newbury Business News brought me to Budgens where I discovered the transformation had begun in July last year when the store was bought by Mike Estlea, a man who understands that the customer comes first and that there is a place for a local supermarket that cares for its community.

He was honest and welcoming and I gained a fascinating insight into the business, although I perhaps remain most impressed by some thoroughly community minded action in the run up to November 5th.

Fireworks are very lucrative for retailers and clearly many look no further than the bottom line, but Mike Estlea took a different view and refused to sell fireworks, lest they be improperly used and upset local residents, his customers.

Better still on Halloween they introduced an ‘Over 18’ rule on the sale of eggs. Incidentally, at least 80% of those eggs come from local suppliers, like a growing range of products in store.

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