Wednesday, November 14, 2007

Source for the News Good for a Gander

The self-styled Internet Psychologist Graham Jones is one of my favourite bloggers and can regularly be found telling us things that it will take the masses a long time to log on to.

Regular readers will know that it was this blogger that convinced Morgan PR to launch this blog in October 2006 - yes, over a year ago - and we have mentioned him numerous and he has done the same for us, both of which have always tickled Google's fancy.

Yesterday he posted an entry: Blogging will get your business more media attention which talks about a study that has found 74% of business journalists now use blogs or will use blogs as a source of information for stories.

This news does not surprise me. Journalists will routinely rely upon Google for finding sources and a good blog will quickly be found - and where are worth their weight is how much more realistic the conversational style of a well written blog is compared with the jargon riddled press releases that companies insist of deluging newspapers with.

A blog is brimming with quotes ready to be cut and pasted into a story. When I wrote about the media furore around the 16-year-old Police Community Support Officers who had joined Thames Valley Police, in my capacity as a former TVP press officer, the Sunday Express picked it up and had a 'former Thames Valley Police spin doctor has slammed...' story courtesy of Google. The story did not appear in the end, but I know how keen they are because they contacted me to clarify details. Such is the power of a blog.

I will urge all my clients to consider blogging and freely advise those who ask about blogging and whether it is worth it, that it truly is. This blog has in itself been a revenue stream with stone cold clients in waiting finding the blog through a combination of Google and blog search engines like Technorati, my own Morgan PR website and recommendation. The blog is a sales script in waiting that can introduce someone to our breadth of service and by the time they contact us many have already decided to use Morgan PR.

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