Rapid Response at Hungerford Carnival

At Morgan PR we keep joking that we really should be in the parade at Hungerford Carnival, and then we are inevitably humbled by the sterling efforts that those who actually are taking part have made - yesterday was no different and we made do with cheering, clapping and emptying our pockets into the passing charity buckets.

Speaking of charity, it was rewarding to see all four of the West Berkshire Rapid Response Cars (WBRRC) in the parade - Morgan PR is one of the sponsors the Hungerford car and you can see our logo proudly displayed on the back of the car (normally seen when the emergency vehicle races past en route to save lives!). We were also able to support it further during its recent auction with a £250 winning bid for dinner at The Vineyard in Stockcross

We have personal experience of how important this life saving service can be and are always quick to tell people that this service, often the difference between life and death pending the arrival of an ambulance, is funded entirely by donations, including many local companies such as ours and not least Ridgeway, the local Volkswagen dealership which has provided all fours cars

The facts are sobering, each month the WBRRCs respond to around 80 calls, providing lifesaving emergency services throughout West Berkshire – and sometimes further afield.

Thankfully the carnvial was free of emergencies and the cars were able to move a steady 2mph for the crowds to express the generosity - although one paramedic on foot seemed to be the target for every water balloon thrown!

Also in the carnival were Little Jogs, Hungerford's leading nursery and clients of Morgan PR. The Little Jogs Big Top wowed the crowds with some remarkable feats for pre-schoolers! A special mention must surely go for Ringmaster Elena Allen, seen here in the foreground of the photo below.