Wednesday, July 02, 2008

Talking PR with leading chartered building surveyors Easton Bevins

Morgan PR provides public relations and web services to Chartered Building Surveyors Easton Bevins and has done for almost a year now; so it was a delight to be given the opportunity to address the whole company earlier today at a team training day.

How many businesses would have the courage and foresight to take the entire staff - and I mean everyone - for an away day? Easton Bevins had closed its offices in Bristol, Cheltenham, Swindon and Newbury and brough everyone to the Tortworth Court Hotel and just speaking in the morning it was clear how much of a team atmosphere there was and how comfortable everyone felt with one another. I mean Morgan PR is doing much the same later this week, but there were 30 there from Easton Bevins, there'll be a few less at our team day at Sheepdrove on Thursday.

We were talking about the importance of good public relations and the contribution that the team at Easton Bevins can make by helping to identify the stories and opportunities that they will be encountering simply by delivering their professional services.

We also spoke about how successful the flooding advice website had been and that traffic had spiked recently when we had more localised flooding, showing it still has relevance.

There was some lively discussion over blogging with quite a few people in the room curious as to how it would work for a company like theirs. Where to start? With such a big and geographically and professionally diverse team they could spread the challenge of maintaining a blog, allocate people to their specialisms and very quickly would create a context rich database of article that Google would rush to.

The speaker before Morgan PR was talking about sustainability, which did instill some guilt at stomping a ruddy great carbon footprint on the 130 mile round trip to the venue. However, on the bright side, looking at the Fair Shares Fair Choice website we were directed to, it would seem my own footprint is already respectably low - even I 'must try harder'.

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